Standing in front of the portraits of the 1st, 2nd, and 3rd generations of Wrights at Reed Manufacturing are (L-R) Scott Wright (5th Generation), Ralph Wright (4th - deceased), and Mark Wright (5th - retired). Five generations of Wrights have also provided a great place to work and exceptional contributions to the community. Reed Manufacturing is a big supporter of the Erie County United Way ($1,800 per capita for 2020), the Second Harvest Food Bank along with WQLN Public Television, among others. Additionally, Reed Associates are encouraged to give back to the community through gifts of time, money and service.
Reed Manufacturing has been producing fine tools for worldwide professional trades since its founding, in 1896, by Carl Reed. It was purchased in 1902 by Reuben Wright with money he made selling water and hardware during the 1849 California Gold Rush, followed by successful timber businesses in Wisconsin, Michigan, and Western Pennsylvania. The company continues to be operated by his descendants: fifth generation members of the Wright family. Scott Wright serves as Company President while Mark Wright serves on the Board of Directors. Involved with REED in several roles for many years, Mark and Scott uphold the family traditions of product innovation, highest quality pipe tools, great customer service, a cutting edge factory, and extra value to customers.
PRODUCT DEVELOPMENT & QUALITY:
REED celebrates its 124th year of business in 2020. From the company’s beginning, REED associates have invented tools that continually become industry standards, including the Quick Release™ Tubing Cutter, various tools for plastic pipe, vises, plus Hinged Cutters™ and Rotary™ cutters for large diameter pipe. In addition to new tools, each year REED makes end-user driven improvements and refinements to existing tools. The “Best Ever” designation is given to a tool whose quality, benefits, or performance has been significantly improved over all previous versions. These continuous improvements are advantages to buying REED. “Why Reed” statements throughout our literature and website explain why that tool is superior to any other on the market. The information can be used with confidence to compare REED products with competitive methods. 2020 brings more additions and improvements to the breadth and depth of REED’s tool line. Recent additions include the Pump Stick™ Cordless Water Transfer Pump, Cordless Power Pipe Beveler, True Peel® PE Pipe Preparation Tools, and performance improvements to several tools. Nearly every REED tool is the best of its kind in the world, outlined in “Why Reed” statements.
Committed to providing the best customer service in the industry, REED's principal goal is to ship 95% of orders complete within three days. Since many inside sales people are trained with outside sales personnel, they know the tools, the industry, and the answer to just about any question. REED's customer service staff routinely strives to expedite rush orders the day of receipt, thus helping distributors and tool-users meet their own service obligations. The complete team of REED Associates, Regional Managers, and Manufacturer's Representatives works together to provide excellent service to distributors and tool-users. Questions and comments can always be directed to REED.
The secret of REED's continuing, increasing success can be attributed to its corporate culture of excellence and the quality of its company associates, who are individually committed to exceptional performance and service. With participative management and profit-sharing for all, REED people, products, and service will get even better in the future. REED is very progressive and will continue to improve its customer offerings throughout each of its next 120+ years.
CATALOGS and WEBSITE:
REED’s full-line catalog features 92 pages filled with tools. REED catalogs are also available in Spanish, German, Russian, and Chinese. The www.reedmfgco.com website offers a wide range of information about its products and company. Find the most convenient place to purchase REED tools worldwide in the “Where to Buy” database. An online cutter wheel search saves time finding the right Reed cutter wheel for the cutter of any manufacturer. NEWS and PROMOTIONS are offered on the homepage. The website also offers Spanish, French, Chinese, Arabic, Russian, German and Japanese page translations, accessible from the world map on the homepage. Reed sells in 90 countries around the world in these major tool categories:
- Cutters & Cutter Wheels
- Large Diameter Pipe Tools
- Plastic Pipe Tools
- Water Services Tools & Machines
- Groovers, Power Drives, Threaders & Dies
- General Pipe Working Tools
REED sells to professionals only through traditional distributors as good distributors add value in these important ways:
- All REED products are sold through traditional distributors: NO MASS MERCHANTS.
- Local distributors provide information on both existing and new, quality REED tools.
- Local distributors provide problem-solving efforts such as product recommendations, order expediting, and parts identification on REED tools.
- Distributors also can arrange visits by factory representatives.
- Even REED's online retailers have brick & mortar stores and are authorized REED distributors.